Does email marketing matter? Of course it does!
Almost everyone has an email address, and studies show email marketing is almost 40 times more effective than Facebook and Twitter combined. So what are you waiting for?
Here are 5 reasons why you should be using email marketing for your next project
1. Over half of the planet uses email
Email marketing is a great way to reach your audience. Easily accessible on so many devices, and according to Smart Insights, well over 50% of users access their inboxes from their mobiles. We are always checking our inboxes across multiple devices, and a digital campaign is a brilliant opportunity to direct clients to your website.
2. It keeps your customers informed and rewarded
It’s all about keeping connected with your customers, and digital marketing is a fantastic way to do this. The best ways to engage customers is to offer a reward of some kind. This could be a discount on a product, a free download or just some great advice.
3. You can improve sales with digital coupons
Coupons are a great way to reach out to your customers and give them an incentive to save money with you. If you do this regularly you will gain more subscribers and, in return, gain more enquiries and online sales.
4. Personalisation is an effective marketing tool
Depending on what customer data you may have, it’s possible to add personalisation into your campaigns. Studies from Retention Science show that emails containing the customer’s name were much more effective. Making your communication feel more personal makes all the difference.
5. Email marketing is not expensive
Reaching out to your consumer inboxes is not expensive. It’s a fact. It’s one of the most inexpensive ways to market to your customers. These campaigns allow businesses to reach out to a huge number of customers all at once. If you’re on a budget, it’s also a lot cheaper than advertising on TV or radio. There is no excuse to not try it out!