Studio Seventeen Design & Development

Do you know the difference between HTML and CSS? How about UI or UX? When talking about the design and development process, we want to make it as simple as possible for you to be able to understand some of the key terms that may apply to your project – and beyond!

Here is a handy glossary of technical terms to help you understand some of the jargon you may come across when we work on your project.

Studio Seventeen Design & Development


A browser is a computer program that you use to access the internet, e.g. Chrome, Safari, Firefox, Internet Explorer.


Your computer will store certain files from websites you visit to reduce loading times. Sometimes it’s useful to empty your cache to ensure you are seeing the most up-to-date version of a webpage.

Content Management System (CMS)

This is a back-end tool for managing your website content. It’s a graphical system that often makes it easier for designers to build edit your website. One of the most popular Content Management Systems is WordPress.

Cascading Style Sheets (CSS)

A web language that enables designers and developers to change the presentation (for example the colours, fonts and layout) of your website.

Domain Name

The unique web address belonging to your website.

Studio Seventeen Design & Development

E-Commerce (Electronic Commerce)

An online shop where you can sell your products.


The tiny graphic you see in your browser’s tab next to the web page title.


The ‘home’ where all of your website’s data and files are stored online.

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Studio Seventeen Design & Development

Hypertext Markup Language (HTML)

HTML is standard markup language that web developers use to build the structure of a website.


Headings (e.g. H1, H2, H3 etc) are the hierarchy of titles that web pages use to prioritise and organise different parts of the text flow. This is really important for SEO.

Javascript (JS)

A programming language that controls dynamic behaviour, stores information and handles requests on your website.


Keywords are certain words and phrases on a web page that search engines ‘read’ when you search for something. It is important to use words that describe your website and what your consumers will be searching for. Keywords must be written into your website’s copy and must be relevant to your website if you want to appear higher up in search rankings.

Studio Seventeen Design & Development

Responsive Layouts

Responsive layouts adjust and shrink to the device’s window size, whilst retaining full functionality and usability.

Search Engine

A website which collects and organises content from the web, showing you results that correspond to your search terms. Popular search engines include Google, Bing and Yahoo.

Search Engine Optimisation (SEO)

SEO is a marketing term for Search Engine Optimisation. It is a range of processes which aim to improve your search engine ranking and increase traffic to your website. This is achieved in a variety of ways, including the use of keywords, your website structure and speed, and proper use of heading tags.

User Interface (UI)

The user interface is the way in which a user and a computer system interact, in particular through the use of visual layouts of elements on a web page.

Uniform Resource Locator (URL)

The URL is the full string of characters that make up a website address that you type into a browser, e.g.

User Experience (UX)

The way a website behaves and makes the user feel when interacting with it.

Found this resource helpful?

Download our PDF version for your reference.

Studio Seventeen Office Chloe Morris Design and Development

About the Author

Chloe Morris

Chloe is a graphic designer at Studio Seventeen.