Trent Rivers Trust

Creating a digital-first brand and new website for conservation experts, Trent Rivers Trust

Project Overview

Trent Rivers Trust are a team of conservation and restoration experts working within the Trent catchment. They work in partnership with landowners, businesses, volunteers, government bodies and communities to ensure rivers are valued by everyone and given a helping hand to thrive.

Trent Rivers Trust approached Studio Seventeen in need of a new website that better represented their passion and hard work towards conserving the Trent catchment. They required a refreshed brand identity that would modernise their digital platforms, an interactive map to show their catchment areas, and the ability to receive donations. 

Digital First Brand Identity

We went through a discovery exercise with Trent Rivers Trust to find out about their target audience, their values, and their aims for the project. This enabled us to create a digital identity that would best represent their needs and objectives.

The result is a clean, consolidated brand identity that is rich in colour and liveliness. The palette was extended to include shades of blue and natural colours, with the wave shape introduced as an anchor for elements.

Trent Rivers Trust Website

Trent Rivers Trust needed a new website that was easy to navigate and understand. We worked closely with Trent Rivers Trust to restructure their site map to simplify the amount of content they had and make it more user-centric.

Trent Rivers Trust wanted a space to showcase the projects they have undertaken to restore rivers and wildlife, utilising categories to filter the project data. We integrated an interactive Google map that adds a location marker for each project.

Website Walkthrough

We identified that accessibility was an important factor and we designed all of the website assets to WCAG standards. The result is a clean, modern platform that reflects the values and future objectives of Trent Rivers Trust.

Studio Seventeen have been a joy to work with! We approached Studio Seventeen with a comprehensive website overhaul to reflect and facilitate a focus on a more public audience. Gareth and the team took the time to listen to our requirements and developed not only a more user-friendly page, but also a visual identity that is much more aligned with our organisational objectives. Always responsive, knowledgeable and well-organised, we felt like we were in good hands from start to finish.

Printed Material

We design and supply a range of promotional printed materials for Trent Rivers Trust, including leaflets, flyers and roller banners. These are invaluable assets to be used for promotional events, fundraising activities and marketing merchandise.

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