RPM Consultants

A complete rebrand and new website build for a prestigious commercial energy consultancy firm

Project Overview

RPM Consultants (Resources Productivity Management) have been providing bespoke energy consultancy services for the commercial property sector for over 30 years. Renowned for their innovative use of data, RPM has built a prestigious reputation for providing accurate and client-focused data-led reporting.

Studio Seventeen worked with RPM to create a professional and smart brand identity that reflected their company values and clients. This has been integrated into a new website which we designed, developed and support. Their site now includes detailed information about their services, case studies and latest news.

We have also designed and produced their new promotional printed material, including business cards and promotional collateral.

Brand Identity

RPM Logo | Studio Seventeen

Studio Seventeen worked closely with RPM Consultants to establish their target audience and business needs. From this, we were able to develop and deliver a professional, modern and innovative logo that met their requirements.

RPM logo | Studio Seventeen

The logo encapsulates the story and sectors that RPM specialise in. Integrating the concepts of data graphs into a silhouette of buildings and skylines, we created a responsive logo that is used across all marketing and promotional materials.

Style Guide

Studio Seventeen worked with RPM Consultants to develop their branding, creating a new colour palette, logo, typography, infographics and image library for their business. To ensure continued and consistent application of the brand across all promotional and digital materials, the new RPM branding was underpinned by a detailed style guide.

RPM’s modern brand identity was constructed based upon detailed client discussions, questionnaires and a thorough understanding of their audience and market sector. The rebrand encapsulates RPM’s trustworthy, data-led and industry-leading services. RPM has now been able to share this brand identity through various digital and printed marketing materials.


RPM Consultants,rpm consultants studio seventeen,branding,web design
RPM Consultants,rpm consultants studio seventeen,branding,web design
RPM Consultants,rpm consultants studio seventeen,branding,web design
RPM Consultants,rpm consultants studio seventeen,branding,web design

A new brand identity was crucial for helping RPM to reimagine their company image and highlight the key services and professional values within their business. A library of bespoke illustrations were produced to showcase RPM Consultant’s services and offerings. These infographics allow clients to easily understand their services in a succinct and visual manner.

Our relationship with Studio Seventeen is only four months old, but in that time Gareth and the team have updated the RPM brand, developing a suite of collateral which is modern and does justice to our reputation and expertise. Energy consultancy is a niche data-led B2B sector, but Studio Seventeen quickly understood our brief, not over-thinking the outputs and worked collaboratively to our changing deadlines. Whilst a brand is more than just refreshed collateral, our new logo and website will play a significant part in showcasing our reputation throughout the sector and supporting the development and growth of RPM Consultants in the coming years.

Project Overview

Studio Seventeen redesigned the existing RPM Consultant’s website to help complement and highlight their new brand identity. As per the brief, the RPM website is information-based and accessible, directing users to different services and sections of the site through a mixture of text, iconography and illustrations.

On-Site Optimisation

Studio Seventeen optimise the RPM website and ensure its SEO is up-to-date and using best practices at all times. Carefully-considered call-to-actions ensure that conversion rates and click-through rates are optimal within the user journey. We maintain the website on a monthly basis, ensuring a successful user experience, and remain on-hand for future assistance to RPM.

Printed Material

Studio Seventeen design and produce printed material for RPM Consultants, including branded business cards, roller banners and document templates. Applying the newly-created brand identity and style guide, these printed assets complement RPM’s digital platforms to highlight and showcase their values and services.

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