Nottingham City Guitars

A brand refresh and new website build for vintage guitar specialist, Nottingham City Guitars

Project Overview

Located in the Lace Market, Nottingham City Guitars offer an exclusive selection of high-quality used and vintage guitars, amplifiers and accessories. As Nottingham’s only purveyor of vintage guitars, they provide an array of workshop services from relicing and repairs to fretwork and set-ups, ensuring each guitar meets their customers’ bespoke needs.

Studio Seventeen has worked closely with Nottingham City Guitars for many years now, providing website, branding and print services. We worked collaboratively to explore their customer base and refresh the NCG brand identity, rolling this out onto a new website build. The website needed to exhibit their current stock and their comprehensive workshop facilities through a simplified and lightweight site build that would meet the requirements of the target audience. Their finished site is fully-responsive, accessible and optimised for all devices.

Nottingham City Guitars Branding

After exploring the brand values and target audience for Nottingham City Guitars, we developed a brand identity that fuses vintage guitar and amplifier elements, paired with bold colours that dominate the physical shop. With its industrial interior and distressed textures of leather and guitar paint finishes, the shop was a great source of inspiration for many of the brand elements.

Studio Seventeen researched into packaging of guitar effects pedals and signature amp interfaces, translating these into UI elements such as rounded card corners and guitar inlay and amp grill patterns. The overall feel is a retro nod to the products, paired with the visual language of the instruments.

Website

Studio Seventeen designed and developed a website that is in keeping with Nottingham City Guitars’ customer base, budget and timescale. We were able to deliver a website that is sleek, user-friendly, and reflective of Nottingham City Guitars’ refreshed brand identity.

Website Walkthrough

Studio Seventeen designed and developed a website that is in keeping with Nottingham City Guitars’ customer base, budget and timescale. The website incorporates the UI brand elements into the design and functions as a showcase of products and services. We were able to deliver a website that is sleek, user-friendly, and reflective of Nottingham City Guitars’ refreshed brand identity.

It’s always a pleasure working with Studio Seventeen. They are responsive, collaborative and full of good ideas. They have an in-depth understanding of requirements, are pro-active, and have a fast turnaround.

Wireframe Design

Beginning with wireframes, we were able to visualise the layout of the core pages and build upon this design architecture.
Each section was grouped into designed modules that could be re-used across the website as templates. The mega navigation was carefully considered to visually display the sub-pages.

Website Functionality

One of the core features of the website is the online product catalogue. This was developed to be categorised and filtered by the user in an easy-to-navigate manner.

Dynamic feeds and latest products are scattered throughout the website to generate leads to product enquiries.

Business Cards

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