The Essex Rivers Hub is a team of Essex-based river conservation and restoration experts, working to help protect, secure and improve the waterways in their catchment.
The Essex Rivers Hub team approached Studio Seventeen in need of a new, refreshed website that clearly represented their dedication and hard work towards conserving their rivers. Requiring a re-engaged brand identity, the Hub wanted a new look and feel that would modernise their digital platforms.
A Brand With Ebb and Flow
Studio Seventeen went through a discovery exercise with Essex Rivers Hub to help us find out about their target audience, their values, and their aims for the project. This enabled us to create a digital identity that would best represent their needs and objectives.
The result is a clean, consolidated brand identity that is rich in colour and liveliness, as fitting with the rivers and water themes of the organisation itself. The palette was extended to include shades of blue, green and teal, with the natural wave shape introduced as an anchor for elements.
Accessible Brand Assets
Throughout the design process, we identified that accessibility was an important factor for the target user base and we designed all of the website assets to WCAG standards, as detailed in the style guide.
Taking inspiration from the movement of water, we created a library of patterns and photos to integrate into the identity of Essex Rivers Hub. The result is a user-friendly, modern platform that reflects the values, efforts and future goals of Essex Rivers Hub.
Essex Rivers Hub needed a new website that was easy to navigate and understand, to appeal to a broad range of users, volunteers and researchers. We worked closely with the Hub team to restructure their site map and simplify their on-page content to make it more user-friendly and accessible.
A Closer Look at the Essex Rivers Hub Website
Integrating a bespoke interactive ArcGIS Map allowed the site to feel more engaging, inviting users to search for their own local rivers and find out key information about them.