Audio Visual Arts

Developing an inspiring digital brand identity for Audio Visual Arts

Audio Visual Arts (AVA) are a community interest company delivering immersive, multimodal experiences and creative projects to a wide range of consumers. They work to inspire individuals and groups dealing with marginalisation and disenfranchisement through audio, visual and multimedia experiences.

AVA approached Studio Seventeen to conceptualise and develop a brand identify for their new company. They required a strong identity that would encapsulate their visual, value-led ethos, and a detailed style guide to help them promote their experiences moving forward.

An Immersive Brand

AVA Logo | Studio Seventeen

Throughout the AVA branding, we wanted to demonstrate the feeling of creative movement, power and technology. The logo took inspiration from spotlights and optical rays to encompass the multimedia visual experiences. With the spotlight on ‘AVA’, the logo represents an eye looking into the brand, keeping the concept simple yet impactful throughout.

Graphic Assets

AVA Portfolio | Studio Seventeen

After undertaking a series of workshops with AVA, Studio Seventeen worked to create an identity that fitted with the values and audience that we identified. Consumers are innovate, rebellious and inclusive – vanguards of new developments and ideas.

With this in mind, we created a series of vibrant and bold graphic assets to help demonstrate the core visual identity of AVA. Using a contrast of a core colour palette with striking light ray shapes, we kept the designs sharp, eye-catching and powerful.

Colour Palette

AVA Portfolio Colours | Studio Seventeen

The AVA colour palette needed to be strong, impactful and reflective of the experiences the business will produce. Utilising a darker theme of rich blacks and purples, this contrasts with neon accents reminiscent of stage lighting. Colour pairings were identified that would pass WCAG accessibility contrast standards, which will follow through across all brand touchpoints.

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