Jackson-Crane Architecture

Building a brand identity for one of Nottingham’s leading architects


Jackson-Crane Architecture required a modern, clean and recognisable logo that would reflect the quality of the work that they produced. When a final design was agreed, the colour palette was introduced. The logo works well as a simple icon as well as the full logomark version, adapting for both print and digital requirements.

We followed up with a full brand guidelines document, detailing everything from the colour palette to the typography, to keep all branding consistent.

Brand Guidelines


The Jackson-Crane portfolio is a big part of the website. The homepage of the site shows the latest works so it was key that we designed and presented the portfolio in a clear, easy-to-navigate manner. Each portfolio item links through to a project page with more details and images.


Business Cards

Business cards reflect the brand guidelines; they are clean, colourful and clear. They are printed in five different colours with the details on the white reverse side, which has proved very popular.

I really want to say a big thank you to Gareth and the team at Studio Seventeen. My business is new and didn’t have a brand or existing website. I knew how I wanted the website and brand to look and feel but I didn’t want to stifle Studio Seventeen’s creativity so I decided to keep the brief quite open to allow them to come up with some options and creative direction. From the first design review meeting, I knew immediately that they understood the concept of what I was looking to achieve. They helped me with logo variations, brand colours, fonts, business cards, email signatures and took a lot of the stress out of the process. The output more than exceeded my expectations. They worked to my pre-agreed budget and delivered everything within the tight timescales we had set. The team are always available to offer support and advice and I look forward to working with them in the future.

David Jackson-Crane, Jackson-Crane Architecture