Jackson-Crane Architecture

Building a brand identity for one of Nottingham’s leading architects

Project Overview

Jackson-Crane Architecture are an architecture firm based in Nottingham. They create bespoke buildings, ranging from modest living extensions to urban or country homes. All projects are approached with the same care and commitment, regardless of size.

We were contacted by Jackson-Crane Architecture to create a complete branding system, including a logo, brand guidelines and a portfolio website to showcase their work. We developed a lightweight website, integrating the newly developed branding, and maintain the website on a monthly basis.


  • Branding
  • Printed Material
  • Web Design
  • Web Development


Jackson-Crane Architecture required a modern, clean and recognisable logo that would reflect the quality of the work that they produced. When a final design was agreed, the colour palette was introduced. The logo works well as a simple icon as well as the full logomark version, adapting for both print and digital requirements.

Style Guide

We followed up with a full brand guidelines document, detailing everything from the colour palette to the typography, to keep all branding consistent.


The Jackson-Crane portfolio is a big part of the website. The homepage of the site shows the latest works so it was key that we designed and presented the portfolio in a clear, easy-to-navigate manner. Each portfolio item links through to a project page with more details and images.


Studio Seventeen built the Jackson-Crane Architiecture website with the portfolio as the leading feature. Contenet needed to be clear and image-focussed. Jackson-Crane wanted to be able to update their own portfolio with new projects and images, so we built the website using WordPress CMS for easy client access.

I really want to say a big thank you to the team at Studio Seventeen. My business is new and didn’t have a brand or existing website. From the first design review meeting, I knew immediately that they understood the concept of what I was looking to achieve. They helped me with logo variations, brand colours, fonts, business cards, email signatures and took a lot of the stress out of the process. The output more than exceeded my expectations.

David Jackson-Crane, Jackson-Crane Architecture

Business Cards

Business cards reflect the brand guidelines; they are clean, colourful and clear. They are printed in five different colours with the details on the white reverse side, which has proved very popular.

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