Golden Fleece

Rebranding the Golden Fleece pub

Brand Identity

The logo is a modern take on the classic Golden Fleece emblem that still adorns the pub. Keeping with the familiarity of the signage, we brought it back to life with subtle hints of gold and swirls to keep to the traditional image of the tale of the Golden Fleece.

We chose traditional serif font that is based upon the existing exterior signage of the pub. With some dainty flourishes and swirls to evoke a feeling of the Golden Fleece legend and its voyage across the seas, the identity incorporates a muted palette that is in keeping with the pub’s interior colour scheme.