Air Plants

Providing a professional, quality brand system and website for an industry-leading dust extraction company

Project Overview

Air Plants are an industry-leading dust extraction company in the UK. Air Plants Dust Extraction Ltd have installed and supported over 50,000 installations throughout the UK. Their ongoing research and expert engineering make them innovators in the dust extraction industry.

Studio Seventeen were approached by Air Plants to develop their branding into a modern, fresh and expandable design system to reflect the calibre of their products and heritage. We designed a comprehensive style guide and applied this visual system across multiple digital and printed assets.

We then developed a high functioning, modern website to showcase their extraction products and services. We regularly maintain the website and offer suggestions for new content to optimise SEO and conversion rates.


  • Branding
  • Printed Material
  • Web Design
  • Web Development

Brand Identity

The Air Plants brief required a professional and simple approach to branding that would suit their target audience. The colour palette was inherited from their own heritage branding, so the new look was transitioned across to remain recognisable with their current clients.

Clear, bold typography was incorporated to appeal to a business-focused audience, fitting into the overarching aesthetic qualities of the manufacturing industry. With smooth lines, curves and subtly sweeping design elements, the recurring movement of the design helps to connect it to the curves of the logo.


Studio Seventeen designed and produced a printed brochure for Air Plants to use, display and distribute to potential customers. This includes information about the company and their produts.

We delivered a brochure that reflected their new branding and allowed for technical data to be easily digested by readers. This was produced as both a printed and digital brochure for their customer base.


Studio Seventeen restructured and redeveloped the Air Plants Dust Extraction website to smartly organise their plethora of products and services. Acknowledging their knowledgable user base, we produced an informative, educational and promotional website that showcases their products and systems.

Combining graphical shapes, icons and imagery, we put the products at the heart of the site, allowing the user to easily navigate around and interact with the site. Implementing calls to action, contact forms and downloadable contenthas signposted users through UX journey.

Working with Studio Seventeen has been a breath of fresh air. Extremely professional team and the feedback from people across the world has been very encouraging. I have no hesitation in recommending them.

Paul Hose, Chief Executive Officer, MLC

Printed Material

We implemented the Air Plants branding across several key promotional materials for the business, including business cards, flyers, and stationery. The brand system can be applied to many printed materials, such as exhibition signage and vehicle graphics.