Although 2020 hasn’t been the year anyone expected, the unprecedented outbreak of COVID-19 has highlighted the importance of creating and maintaining a digital presence as many organisations are driven to move their business online.
Venturing into the digital world can feel a little daunting at times, but Studio Seventeen can help every step of the way, from design and development to promotion and support.
With many businesses increasing their online presence in order to survive, having a strong and cohesive brand image is key to boosting a business’s visibility. There are a number of different elements to consider when exploring the digital world. Optimising these elements to work together will result in a stronger and more successful digital presence.
Clear and cohesive branding is one of the most effective ways to become instantly recognisable. Having specific stylistic guidelines, relevant graphics and a logo that responds across relevant platforms will ensure that business is identifiable, recognisable and easily found by an individual. Consistent and creative branding is key to upholding a professional image. We have worked with a variety of companies such as Music Learning Collective and Talbott’s to design a complete brand system that reflects their strategy.
It may sound obvious, but having an accessible and informative website that is also regularly updated and maintained will strengthen an online presence. Not only will this ensure that a site is secure and working effectively, but regular content updates will also bolster the site to perform better in relevant searches and appear higher in the search engine’s suggested results. The more accessible and informative the site is, the easier a user is able to find what they are looking for; reducing the risk of them clicking off of the site or looking elsewhere.
As part of a brand strategy, a specific target audience should be identified for the business. Subsequently, this will influence which social media outlets will be the most effective to attract interest. For example, Instagram is a platform suited to those who prefer to showcase their work in a visual and creative way, whereas LinkedIn is better suited to more formal and professional posts. Choosing the appropriate social media to advertise or promote a business can draw additional interest and potential customers.
These elements are fundamental in curating and maintaining a professional and effective online presence.