Glossary of Web Terms You Need to Know

Web Glossary | Studio Seventeen

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Chloe Morris

Chloe Morris

Graphic Designer

Do you know the difference between HTML and CSS? How about UI or UX?

When talking about the design and development process, we want to make our glossary as simple as possible for you to be able to understand some of the key terms that may apply to your project – and beyond!

Here is a handy glossary of technical terms to help you understand some of the jargon you may come across when we work on your project.


A browser is a computer program that you use to access the internet, e.g. Chrome, Safari, Firefox, Internet Explorer.


Your computer will store certain files from websites you visit to reduce loading times. Sometimes it’s useful to empty your cache to ensure you are seeing the most up-to-date version of a webpage.

Content Management System (CMS)

This is a back-end tool for managing your website content. It’s a graphical system that often makes it easier for designers to build edit your website. One of the most popular Content Management Systems is WordPress.

Cascading Style Sheets (CSS)

A web language that enables designers and developers to change the presentation (for example the colours, fonts and layout) of your website.

Domain Name

The unique web address belonging to your website.

E-Commerce (Electronic Commerce)

An online shop where you can sell your products.


The tiny graphic you see in your browser’s tab next to the web page title.


The ‘home’ where all of your website’s data and files are stored online.

Search Engine

A website which collects and organises content from the web, showing you results that correspond to your search terms. Popular search engines include Google, Bing and Yahoo.

Search Engine Optimisation (SEO)

SEO is a marketing term for Search Engine Optimisation. It is a range of processes which aim to improve your search engine ranking and increase traffic to your website. This is achieved in a variety of ways, including the use of keywords, your website structure and speed, and proper use of heading tags.

User Interface (UI)

The user interface is the way in which a user and a computer system interact, in particular through the use of visual layouts of elements on a web page.

Uniform Resource Locator (URL)

The URL is the full string of characters that make up a website address that you type into a browser, e.g.

User Experience (UX)

The way a website behaves and makes the user feel when interacting with it.

Start Your Website WIth Studio Seventeen

If you’re feeling lost in the world of Web Design and Development, and our glossary just isn’t enough, why not get in touch with Studio Seventeen to find out how we can support you and your business?

We can expertly design anything from a logo through to a complete website

We develop brands that produce results, and websites rich in user experience

We can promote your business online using the latest digital tools and best practices

We can provide valuable support for your website, brand positioning and strategy