Brand Identity
Taking the core, creative elements of your brand and shaping them into a tangible, impactful and eye-catching identity to represent and establish your business within the industry.
Creative brand identity & rebranding agency in Nottingham
Brand identity is the unique blend of visuals and ideas that make your brand stand out and resonate with people. It’s not just about logos or colours; it’s the impression, personality and feeling your brand creates at every touchpoint. Every interaction a consumer has with your brand shapes this identity, defining how they see, feel and connect with you.
Whether you’re starting from scratch or looking for a refresh, we’ve got the vision, creativity and expertise to bring your brand to life. As a specialist Nottingham branding agency, Studio Seventeen understands the importance of each brand component and the part that it has to play in forming a complete brand identity.
What We’ll Create
- A bespoke logo that reflects your business values
- Typography & font choices that are uniquely aligned with your brand
- A cohesive colour palette for consistency across your digital and print materials
- An imagery guide to ensure visual consistency
- Individual brand assets and icons that enhance your brand presence
Our Brand Identity Services
Brand Design
Taking insight from the content and ideas generated in our strategy and framework services, we will craft an impactful brand identity that will resonate with your audience.
- Develop creative digital assets such as a logo, colour palette, typography and icons
- Create a united visual identity for the brand
- Curate a bank of icons and imagery to support the brand

Brand Guidelines
Brand guidelines standardise and define how your brand is represented, visually and verbally. Studio Seventeen will create a comprehensive brand guidelines document that outlines your colour palette, typography, logo usage, imagery, messaging and tone.
- Create essential brand guidelines to help support brand rollout
- Provide training on brand delivery and distribution
- Provide support in areas of brand marketing

Rebranding
As a specialist Nottingham rebranding agency, we help you rethink and refresh your brand. Rebranding is the process of changing the existing brand identity of a company or organisation so that it better aligns with its current vision and ambitions. Studio Seventeen will work with you to create a refreshed, redesigned and reimagined brand identity that will meet your new business values and goals.
- Redesigning core elements of an existing brand
- Restablishing a brand structure and identity
- Rediscovering the brand within the industry and creating a more fitting alternative

Brand Identity FAQs
What does a brand identity involve?
Brand identity shapes the visual and conceptual representation of your business. From logo design to typography and colour palettes, we create a cohesive identity that reflects your brand’s personality. As a specialist brand identity agency in Nottingham, we help businesses craft an identity that engages their audience and builds recognition.
Why are brand guidelines important?
Brand guidelines maintain consistent representation across digital and print platforms. We provide detailed rules for logo usage, colours, typography and messaging, ensuring a unified brand image and voice as you grow. This is particularly important for businesses looking to establish a strong brand identity.
What is rebranding, and when should I consider it?
Rebranding is the process of updating your brand to better reflect your business’s current goals, values and direction. If your brand feels outdated or no longer reflects your vision, Studio Seventeen is an established Nottingham rebranding agency that can help you create a refreshed, modern identity. Check out our blog post about our own rebranding process!
How do you help businesses with rebranding?
We collaborate with you to refresh key brand elements – such as your logo, colour palette, and messaging – ensuring your brand authentically reflects your business’s evolving vision and distinguishes you within your industry. Additionally, we adhere to Web Content Accessibility Guidelines (WCAG) to ensure that all brand elements are accessible to your target audience, because branding should be enjoyed by everyone.
Why work with Studio Seventeen?
As a leading Nottingham branding agency, we blend creativity with purpose, delivering bold designs while focusing on accessibility and sustainability. We are Nottingham brand identity specialists, and clients value our collaborative and creative approach; we don’t work for you – we work with you. Our transparent, collaborative process ensures that every step reflects your goals and vision. Find out more about us.
Explore Our Branding Services
Start Your Branding Project
If you want to make your brand thrive with a future-focused Nottingham branding agency, get in touch with the creatives at Studio Seventeen. We’d love to work with you!