The Myth of ‘Above The Fold’ Content In Digital Design

The Myth of ‘Above The Fold’ Content In Digital Design Studio Seventeen

Based on a website found and loved by Studio Seventeen, the debate of ‘above the fold’ design has been a big topic of conversation here in the studio. For some designers, the ATF principle is their first rule of design, placing every piece of important content above the bottom of the screen they design on. […]

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